PPC predictions 2027 & 2026 success stories

From AI-led bidding to trusted measurement

What worked in PPC this year won’t cut it in 2027. With Google handing more targeting, creative and bidding decisions to AI, the winners will feed it better data and know when to challenge it.

Our Chief Customer Officer, Daniel Wilkinson, is joined by agency-side and in-house PPC pros to unpack the standout success stories of 2026, and the predictions set to shape paid media in 2027 and beyond.

Tuen into the webinar for practical takeaways you can put straight into your 2027 paid media plans.

What you'll learn:

How to prepare for AI Max before February’s Dynamic Search Ads switchover
Where ad placements in AI Mode and ChatGPT fit your media plan
How to feed bidding with qualified leads, converting calls and real revenue

Key takeaways

Control is shifting from manual settings to the data you supply – teams that audit what automation is doing will protect their CPA and ROAS

Optimising to “a form was filled” or "a call happened" isn’t enough – bidding works harder when it learns which leads and calls actually turned into revenue

Search is no longer just a results page – AI Mode, AI Overviews, and ChatGPT mean paid media plans need testing budget beyond traditional placements

Register now

Tue 1 Dec 2026

2:00 pm GMT

Guest speakers

Daniel Wilkinson
Chief Customer Experience Officer, Infinity

Daniel Wilkinson is Chief Customer Experience Officer at Infinity, bringing 20+ years at the intersection of paid media and technology. He spent 18+ years at Jellyfish, where he helped build the agency's US presence from the ground up and led teams and commercial models that turned client data into revenue.

Daniel joined Infinity in 2024 to close a gap he saw across the industry: treating the phone call as a first-party signal feeding directly back into Google and Meta. In this webinar, he'll share what Infinity's 1st-party data is revealing about AI Search's growing impact on consumer behaviour.

See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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Fireside chat: PPC success stories & 2027 predictions