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7 common Paid Search mistakes

and how to fix them

7 common Paid Search mistakes and how to fix them - cover

Get tips on how to stop common PPC mistakes from eating away at your budget

Paid Search can be a powerful growth channel — but only when your strategy is working with the algorithms, not against them. If your PPC campaigns are underperforming, it’s likely you’re making one (or more) of these seven common mistakes.

This expert-led on-demand webinar reveals exactly where most marketers go wrong with Paid Search — and how to turn things around fast. It’s packed with real-world insights, practical fixes, and examples of the impact you can expect when you optimise your setup.

What you will learn:

  • The seven most common paid search mistakes
  • The best practice setup to address and fix these issues
  • Real-world case examples showing the positive impact on performance

The session is packed with real-world insights and actionable fixes — including examples of improved ROAS, lower cost per lead, and more efficient targeting.

Whether you’re managing Google Ads or Performance Max campaigns, this webinar will help you spot where your strategy is underperforming and give you the tools to fix it.

Key takeaways

Broad match keywords can work brilliantly – if your setup and exclusions are tight

Offline conversions (like calls) are critical – ignoring them = missed optimisation opportunities

Poor segmentation costs you – splitting campaigns by intent improves lead quality

A strong test-and-learn culture drives long-term paid search success

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See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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