Improve ROAS in 30 days: 3 practical steps marketers can take now

Costs are up, customer journeys are messy, and a key focus for marketers is on how to improve ROAS.

Rather than promising hacks or shortcuts, this on⁠-⁠demand webinar focuses on realistic processes marketers can implement within 30 days to improve ROAS and build a stronger foundation for ongoing optimisation.

In the webinar, you’ll find out why many ROAS improvement efforts stall, and what to do differently. You’ll also learn how to recover value that’s already being generated, feed better signals into AI-driven platforms, and prevent wasted spend.

It walks through a simple three-step framework focused on:

Making invisible revenue visible
Improving optimisation by feeding better conversion signals into AI
Removing leakage that destroys ROAS after the click or call

Key takeaways

Improving ROAS starts with visibility, not optimisation. ROAS often looks weak because revenue is underreported. Making high-intent actions visible recovers lost value and immediately improves reported returns.

Better ROAS comes from better signals, not more data. AI performs best when it learns from meaningful outcomes. Feeding call intent and outcome data improves bidding efficiency and prioritises real value.

ROAS leakage happens after conversion, not before it. Missed calls and stalled conversations destroy efficiency. Fixing post-conversion friction turns existing spend into revenue without increasing budget.

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See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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