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Customer journey analytics:

Why performance is plateauing

Thu 7 May 20262:00 PM BST

Customer journey analytics: Why performance is plateauing - cover

Craft customer journeys that
actually convert

Customer journey analytics is becoming essential as performance gains get harder to find and journeys grow more complex.

Many teams are still optimising surface-level signals while revenue quietly leaks through unseen friction, missed intent signals, and disconnected customer experiences.

We’ll be partnering up with Reflect Digital’s Director of Behavioural Science and Innovation for a discussion on how behavioural science and customer conversation insight can unlock new growth. There’ll be real life examples of how leading teams are turning deep customer understanding into better experiences, smarter decisions, and measurable revenue recovery across the customer journey.

What you'll hear about:

  • How hidden behavioural friction and missed conversation signals create revenue leakage across the customer journey
  • Real examples of brands improving performance by refining experiences across the customer journey
  • Practical ways to build continuous improvement loops that turn insight into action and revenue

Key takeaways

Understand why marketing performance is now shaped more by behavioural signals and experience quality than by channel tweaks, budget increases, or campaign-level optimisation alone.

Learn how customer journey analytics and conversation insight help teams uncover intent, remove friction, and design journeys that convert more high-value customers.

Discover how forward-thinking marketers are future-proofing growth by aligning strategy, measurement, and experience design around how customers actually behave today.

Save your spot

Thu 7 May 2026

2:00 PM BST

See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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