This episode of Infinity's Insurance Marketing Podcast features Matt Tomkin. Matt is now the Founder and Director of Tao Digital Marketing, an agency that has been helping insurance brands identify chances for growth during the challenges of 2020.
In this episode, we speak to Matt about:
The changing role of technology for the insurance audience during Covid
What evolving audience demographics mean for insurance brands
Opportunities for niche expansion in search
The free tool every search marketer needs to take advantage of today
Every call to an insurance company is hugely important. If you'd like to understand what messaging and activity is connecting with your customers, and getting them to buy premiums, you need to be able to connect their digital journey to their phone call. If you'd like to find out how call tracking helps you achieve this, see how Infinity works with the insurance industry to close that gap here.
Enterprise Sales Manager When he's not flying high in the sales team, Matthew flies his wife and daughter around the UK with his pilots licence. When he's feeling more grounded, you can catch him on the golf course.