Infinity Tracking Short Listed for The Digitals Awards 2013 - TUI Travel PPC Strategy Project

13 May 2013 in News


We are very excited to have been shortlisted for the Web Analytics and Optimisation Award for identifying the best ongoing PPC strategy project for TUI Travel.

The Digitals are awards created by Econsultancy and New Media Age. They are being awarded for the first time in 2013, and recognise excellence in digital marketing and ecommerce.

Here’s what our Founder and CEO of Infinity, Paul Walsh has to say, “We are delighted to be nominated for such a prestigious award, which represents the best of the best from around the globe. It’s a testament to the hard work of our team, and the excellence and innovation of Infinity’s way of tracking the entire customer journey.”

Our work with leading travel company TUI has led us to being nominated for the award. We were able to prove to TUI that generic PPC terms, which account for the majority of their PPC budget, play a fundamental part in the customer journey that leads customers to call. From the insights TUI gained from Infinity they have made changes to their bidding strategy, optimised their PPC accounts and made savings on their PPC spend. Read the full case study.

“Working with Infinity has led to big changes in how we spend our budget,” says TUI’s Chris Fensome, “It has allowed us to really understand how we are spending our money and put a return on our advertising spend.”

The Digitals award ceremony where the winners will be announced is being held on 27th June so watch this space to see what the night has in store!

Head of Marketing

Carol Carini
Head of Marketing

Head of Marketing. Mama. Tea drinker. Skier. Photography, Marketing & Tech Stuff. Football fan by proxy!

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