15 Feb 2018 in News
Shine a spotlight on your marketing ROI with Infinity’s Intelligent Match update
The most simple method yet of assigning offline revenue to online marketing activity in your CRM, all the way down to the individual keyword.
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29 Jan 2018 in PPC
Infinity and Bing Ads uncover the true impact of search campaigns
Marketers investing in Bing Ads can now do so with full confidence that they have all the insights at hand to understand long-term customer journeys and maximise ROI on ad spend.
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25 Jan 2018 in Digital Marketing
Revolutionising your contact centres with digital optimisation
The quality of service your contact centre provides to customers is a key differentiator in the conversion, retention, and onboarding of customers. As market expectations evolve, brands will need to keep up and digital teams are expected to play an important part.
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13 Nov 2017 in Marketing
How to Use Call Tracking to Evaluate and Improve Close Rates
Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.
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8 Nov 2017 in News
A Day in the Life of... An SVP of Customer Success
In this series of short blogs, we take a look at the day to day lives of some of our key team members, as well as how Infinity is used in their day-to-day work. Michelle Garnham leads our customer success organisation, having led EMEA wide customer success teams for over twelve years.
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3 Nov 2017 in News
Vocalcom and Infinity partner to end call centre guesswork
In a groundbreaking announcement, Vocalcom has revealed a trailblazing partnership with Infinity to provide the world’s first fully-integrated customer journey view on an enterprise contact centre platform. In short, Vocalcom customers will now have the globe’s most informed call centre staff,...
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9 Oct 2017 in Marketing
8 ways to build a long-term SEO-friendly content strategy
Content continues to be king in the marketing sphere, with many businesses maximizing their online impact by consolidating their SEO efforts with content marketing.
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5 Oct 2017 in News
A Day in the Life Of... A Sales Manager with Infinity
In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Emily Parker has been working closely with clients throughout the last four years of her career, and is a Senior Sales Development Manager at Infinity.
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25 Sep 2017 in News
Balancing Priorities in the Age of Customer Centricity
In the age of the customer, your audience is permanently connected to multiple channels, informed, and with sky-high expectations of brands when they contact them to make a purchase or receive support.
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