Financial services marketing benchmark report

What 4.2 million financial services calls reveal

Financial services has the longest phone conversations of any sector, and under Consumer Duty every one of them is also evidence.

This Infinity report analyses 4.2 million inbound calls to 84 UK providers over twelve months, and shows why CPA and ROAS can't tell a £300,000 financial enquiry from a wrong number.

Inside, you'll find the sector benchmarks, the reason your highest-value channel is also your least visible, and what reading the conversation gives marketing and compliance teams.

What you'll learn:

Why CPA and ROAS misprice every financial services campaign
What a genuine sales conversation really costs, by campaign
How your calls already evidence Consumer Duty understanding
How FS call benchmarks compare across eleven sectors

Key takeaways

Financial services averages 10m 54s per call, the longest of any sector. Every minute carries intent and understanding that campaign reporting never sees.

Providers answer 96.9% of calls, so the leak isn't missed demand. It's call quality going unread, and budget being priced on a flat count.

The same conversations deliver two answers from one source: true cost per genuine sales conversation, and Consumer Duty evidence in customers' own words.

Get your report

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