Proof up front
Fred. Olsen Cruise Lines used Smart Outcomes to identify calls showing genuine booking intent and fed those signals back into Google Ads.
The support we’ve received has been invaluable. We couldn’t have run the project without them. They’re extremely knowledgeable, easy to work with, and always there to offer guidance and answer questions.
Digital Performance Manager, Specsavers
The Infinity loop
How Infinity makes it happen
The Infinity Loop helps marketers capture, structure and act on the signals hidden inside customer conversations
What is the Infinity loop?
Marketing is a continuous cycle of measuring, learning, and improving.
But most optimisation decisions are made using incomplete signals, because customer conversations never make it into the process.
Infinity closes that gap by transforming first-party conversation data into AI-driven signals that reveal what's happening, what's blocking conversion, and where to act next.
Every signal makes your loop smarter – helping you improve performance, reduce waste, and grow revenue faster.
What independent
reviewers say
Straight to the headline rather than burying it: on the current G2 comparison, WhatConverts holds a 4.9-star rating from 316 reviews against Infinity’s 4.6 stars from 167 reviews. What sits underneath matters just as much, though – WhatConverts’ reviews come overwhelmingly from small businesses, with only 0.6% from large enterprises, while the majority of Infinity’s come from mid-market (41.8%) and enterprise (30.1%) brands. Two strong platforms, reviewed by two very different audiences.
| G2 measure | Infinity | WhatConverts |
|---|---|---|
| Meets requirements | 8.9 | 9.4 |
| Ease of use | 8.6 | 9.2 |
| Ease of setup | 8.4 | 9.1 |
| Ease of administration | 8.6 | 9.4 |
| Quality of support | 9.4 | 9.8 |
| Good partner in doing business | 9.3 | 9.7 |
| Product direction | 9.0 | 9.6 |
Data: 23 July 2026
Call tracking and marketing attribution
WhatConverts’ foundation covers a lot of ground: dynamic number insertion, local and toll-free numbers, number porting and automated spam blocking, across calls, forms, chat and e-commerce transactions, with white-label reporting built specifically for agencies managing multiple clients. Infinity’s Call Tracking adds visitor-level tracking that connects the channel, campaign and keyword behind every call to the pages visited before and after the conversation, across 75+ countries – the difference that matters most for organisations operating internationally or at enterprise scale.
Integrations
and technology fit
Infinity provides a range of out-of-the-box integrations, supported by REST APIs, real-time caller-context APIs, call-event webhooks, CRM outcome feeds, and call, visit, goal and transaction exports, plus Professional Services for anything more tailored. WhatConverts publishes native integrations including Google Ads, Bing Ads, Facebook Ads, Calendly, Pipedrive and AgencyAnalytics, and cites a broader library of 1,000+ tools on its own site, alongside an API for developers.
Neither library count settles the question. Ask whether the specific integration you need exists, whether it supports your exact workflow, what data moves in each direction, whether it needs extra development, who maintains it, and what commercial decision it will actually improve.
Implementation
and time to value
A strong implementation is scoped, not just installed. We start by understanding your business objectives, key journeys and conversion points, telephony and number requirements, CRM and advertising workflows, reporting needs, and the signals most useful to your bidding platforms – all of which shape your Success Plan and rollout.
Typical time to value: Call Tracking live within a week; outcome signals improving optimisation from around day 30; revenue signals driving measurable ROAS and CAC improvement within 90 days.
Value, not just price
WhatConverts publishes a lower headline entry price than Infinity and offers a free trial – a fair point of comparison, particularly for a smaller team or agency weighing cost against scope.
The more useful comparison isn’t the headline monthly fee on either side. It’s whether the platforms you advertise on go beyond Google, Bing and Facebook, whether you need support outside business hours, and how much expert help you want built into the relationship as your needs grow. We’ll work with you to scope a solution around the outcomes you need, rather than equate value with the lowest entry cost.
So, which should you choose?
The right platform is the one built for the scale and complexity your business actually has – not the one with the highest star rating in isolation. We’ll help you map your customer journey, the calls and outcomes that create value, your CRM and revenue data, your paid-media strategy across every platform you use, and the fastest route to measurable improvement.
