Proof up front
Specsavers used Infinity's Call Tracking and Conversation Analytics to better understand the calls driving its paid media performance. The result:
It's been incredible to see the amount of data and insight we've been missing – Conversation Analytics has been hugely eye-opening to say the least.
Digital Performance Manager, Specsavers
The Infinity loop
How Infinity makes it happen
The Infinity Loop helps marketers capture, structure and act on the signals hidden inside customer conversations
What is the Infinity loop?
Marketing is a continuous cycle of measuring, learning, and improving.
But most optimisation decisions are made using incomplete signals, because customer conversations never make it into the process.
Infinity closes that gap by transforming first-party conversation data into AI-driven signals that reveal what's happening, what's blocking conversion, and where to act next.
Every signal makes your loop smarter – helping you improve performance, reduce waste, and grow revenue faster.
What independent
reviewers say
On the current G2 comparison, Infinity holds a 4.6-star rating from 157 reviews; Mediahawk holds 3.7 stars from 5 reviews. That's a genuinely small sample for Mediahawk, so treat its score as directional rather than definitive — but it's consistent with the wider pattern: Infinity leads on every measure with enough reviews to compare, and G2 doesn't yet have enough Mediahawk data for several categories at all.
Reviewer profiles tell a similar story: 80% of Mediahawk's reviewers are small-business users, against 43.8% mid-market and 27.1% enterprise for Infinity. G2 also lists Conversation Intelligence Software as a category Infinity qualifies for that Mediahawk doesn't — independent confirmation of the gap in the Fit Check above, not just our own claim.
| G2 measure | Infinity | Mediahawk |
|---|---|---|
| Meets requirements | 8.9 (122 reviews) | 7.7 (5 reviews) |
| Ease of use | 8.6 (126 reviews) | 8.3 (5 reviews) |
| Ease of setup | 8.4 (75 reviews) | Not enough data |
| Ease of administration | 8.6 (70 reviews) | Not enough data |
| Quality of support | 9.4 (121 reviews) | 8.3 (5 reviews) |
| Good partner in doing business | 9.3 (70 reviews) | Not enough data |
| Product direction | 9.0 (117 reviews) | Not enough data |
Data: 23 July 2026
Call tracking and marketing attribution
Both platforms provide dynamic number insertion that connects phone enquiries to digital marketing activity across online and offline sources – making both capable if attribution is your only requirement. Infinity’s Call Tracking adds visitor and session-level context, and maintains the same connected journey through to conclusion, so attribution and outcome sit in one place rather than two. Giving you meaningful data to act on.
Integrations
and technology fit
Infinity provides a full set of out-of-the-box integrations, supported by REST APIs, real-time caller-context APIs, call-event webhooks, CRM outcome feeds, and call, visit, goal and transaction exports, plus Professional Services for anything more tailored. Mediahawk covers core integrations including Google Ads, Meta and HubSpot on its entry plan; broader API, webhook and some CRM access are positioned as higher-tier or on-request additions.
The comparison worth making isn’t logo counts. Ask whether the specific integration you need exists on the plan you’re actually being quoted, whether it supports your exact workflow, what data moves in each direction, and what commercial decision it will actually improve.
Implementation
and time to value
Implementation isn’t just a tracking script going live. We start by understanding your business objectives, key journeys and conversion points, telephony and number requirements, CRM and advertising workflows, reporting needs, and the signals most useful to your bidding platforms – all of which shape your Success Plan and rollout.
Typical time to value: Call Tracking live within a week; outcome signals improving optimisation from around day 30; revenue signals driving measurable ROAS and CAC improvement within 90 days.
Value, not just price
Mediahawk’s published starting price is genuinely lower, and if call tracking alone is the job, that’s a real consideration. But the more useful comparison isn’t the headline monthly fee on either side. It’s what you can do with your call data at each price point, and what’s included as standard versus what becomes a later add-on as you grow.
We’ll work with you to scope a solution around the outcomes you need, rather than equate value with the number of features switched on. If conversation intelligence, paid-media signal and revenue attribution are part of what you need now – or will be within the next year – weigh the total cost of getting there on each platform, not just the entry price.
Which platform is the better fit?
We think Infinity is the stronger choice when you want conversation intelligence, paid-media signal and revenue attribution built in rather than bolted on later; when you need expert support – an Insights & Intelligence team, Rapid Insights Projects, Professional Services – as part of the relationship; and when you’re operating, or plan to operate, across multiple locations, brands or markets with the security certification that scale demands.
Mediahawk is a reasonable choice in a narrower set of cases: your need today is genuinely limited to call tracking and attribution, your team doesn’t yet have the call volume to justify a conversation-intelligence layer, or published entry-level pricing is the deciding factor at this stage.
So, which should you choose?
The right platform is the one that improves the outcomes that matter to your business – not the one with the lowest entry price or the longest feature list. We’ll help you map your customer journey, the calls and outcomes that create value, your CRM and revenue data, your paid-media strategy, and the fastest route to measurable improvement.
