Proof up front
Stoneacre used Infinity to fuel paid media optimisation.
The result:
By connecting revenue to calls and the activity behind them, ROL Cruise received the first-party data needed to fully leverage AI-driven bidding strategies - seeing:
Circle Health benefited from integrating Infinity into their core marketing and sales workflows, improving customer journey understanding and in turn:
We see Infinity as a strategic business partner, not just a SaaS provider. They’re always bringing new ideas to the table, sharing best practice, and offering us a dedicated, proactive team who understand both our business and the wider healthcare industry.
Tom Cooper | Insights Manager, Circle Health Group
The Infinity Loop Fit Check
A fairer way to compare than a feature list
A feature list tells you what exists. It doesn’t tell you what your team will actually do with it on a Tuesday afternoon when the recordings have stacked up and there’s one person to listen to them.
The Infinity loop
Every Infinity solution is built around the same loop – designed to complement the stages of your established optimisation processes:
What is the Infinity loop?
Marketing is a continuous cycle of measuring, learning, and improving.
But most optimisation decisions are made using incomplete signals, because customer conversations never make it into the process.
Infinity closes that gap by transforming first-party conversation data into AI-driven signals that reveal what's happening, what's blocking conversion, and where to act next.
Every signal makes your loop smarter – helping you improve performance, reduce waste, and grow revenue faster.
What independent
reviewers say
On the current G2 comparison, Infinity holds a 4.6-star rating from 158 reviews; Calltracks holds 4.1 stars from just 14 reviews. That’s a genuinely small sample for Calltracks, so treat every figure below as directional rather than a reliable average – G2 doesn’t show enough data for several measures at all.
Reviewer profiles show the sharpest difference: 100% of Calltracks’ G2 reviewers are small-business users, with no mid-market or enterprise reviews at all, against 43.8% mid-market and 27.1% enterprise for Infinity. G2 also shows no category data whatsoever for Calltracks under Conversation Intelligence Software or Speech Analytics Software – both categories Infinity qualifies for – which is independent confirmation of the gap described in the Fit Check above, not just our own claim.
| G2 measure | Infinity | Calltracks |
|---|---|---|
| Meets requirements | 8.9 (122 reviews) | 9.3 (9 reviews) |
| Ease of use | 8.6 (126 reviews) | 8.1 (9 reviews) |
| Ease of setup | 8.4 (75 reviews) | Not enough data |
| Ease of administration | 8.6 (70 reviews) | Not enough data |
| Quality of support | 9.4 (121 reviews) | 8.3 (9 reviews) |
| Good partner in doing business | 9.3 (70 reviews) | Not enough data |
| Product direction | 9.0 (117 reviews) | 8.8 (10 reviews) |
Call tracking and marketing attribution
Calltracks’ foundation is straightforward and capable for its purpose: dynamic number insertion, set up via Google Tag Manager, integrated with Google Analytics to connect calls back to the campaign or page that generated them. For a business with simple attribution needs, that’s a reasonable starting point. Infinity’s Call Tracking adds visitor-level tracking that connects the channel, campaign and keyword behind every call to the pages visited before and after the conversation, across 75+ countries – the difference that matters most as your needs grow beyond basic attribution.
CRM and revenue attribution
Smart Match connects confirmed sales and revenue to the call and marketing activity that generated them – helping you measure true ROI, identify the campaigns producing higher-value customers, support value-based bidding, and shift budget away from activity that creates volume without revenue.
Infinity’s Caller Insight integration brings marketing source, keyword, visitor activity and call information into Salesforce; Leads can be created directly from calls, and downstream outcomes flow back to Infinity, matched to the originating conversation and marketing journey. We also offer a native HubSpot integration and support other CRM workflows through APIs, webhooks and tailored services. Calltracks integrates with Salesforce and describes its API as open enough to connect to most systems, but we found no packaged capability for matching calls to realised revenue in the way Smart Match does – that work would sit with you or your developer to build.
Integrations and technology fit
Infinity provides a comprehensive range of out-of-the-box integrations, supported by REST APIs, real-time caller-context APIs, call-event webhooks, CRM outcome feeds, and call, visit, goal and transaction exports, plus Professional Services for anything more tailored. Calltracks publishes integrations with Google Analytics and Salesforce, alongside an open API that it positions as compatible with most systems – flexible, but a more build-it-yourself approach than a library of named, supported integrations.
However you compare, don’t count logos. Ask whether the specific integration you need exists, whether it supports your exact workflow, what data moves in each direction, whether it needs extra development, who maintains it, and what commercial decision it will actually improve.
Implementation
and time to value
Getting a tracking script live is the start, not the plan. We begin by understanding your business objectives, key journeys and conversion points, telephony and number requirements, CRM and advertising workflows, reporting needs, and the signals most useful to your bidding platforms – all of which shape your Success Plan and rollout.
Typical time to value: Call Tracking live within a week; outcome signals improving optimisation from around day 30; revenue signals driving measurable ROAS and CAC improvement within 90 days.
Value, not just price
Calltracks positions itself as one of the more affordable options in this market, and for a small business with straightforward call-tracking needs that’s a fair consideration – no argument from us.
The more useful comparison isn’t the headline monthly fee. It’s what you can do with your call data at each price point – a recording you can listen back to, versus an automated signal that reaches your bidding platforms without you lifting a finger – and how much expert support sits behind the platform as your needs grow. We’ll work with you to scope a solution around the outcomes you need, rather than equate value with the lowest entry cost.
Which platform is the better fit?
We think Infinity is the stronger choice when you want conversation intelligence, paid-media signal and revenue attribution built in and automated, rather than a call recording you review by hand; when you need expert support – an Insights & Intelligence team, Rapid Insights Projects, Professional Services – as part of the relationship; and when you’re operating, or plan to operate, across more than one sector or market.
Calltracks is a reasonable choice in a narrower set of cases: your need today is genuinely limited to call tracking and manual review, or the lowest possible entry cost is the deciding factor at this stage.
So, which should you choose?
The right platform is the one that improves the outcomes that matter to your business – not the one with the lowest entry price or the longest history in your sector. We’ll help you map your customer journey, the calls and outcomes that create value, your CRM and revenue data, your paid-media strategy, and the fastest route to measurable improvement.
