Lead Generation with AI: Smarter Strategies to Accelerate Pipeline

Smarter pipelines. Faster conversions. Zero wasted budget. Discover how AI can transform your lead generation strategy

AI isn’t just a buzzword – it’s your new competitive advantage.

This on-demand webinar from Infinity, featuring Dr. Dave Chaffey of Smart Insights, breaks down how marketers can turn AI into a lead generation powerhouse.

If you're under pressure to do more with less, this session gives you the clarity and confidence to build high-performing strategies that cut through the noise. From predictive modelling to conversation analytics, we’ll show you how to make sense of customer journeys, attract better leads, and boost conversion rates.

In this expert-led session, you'll learn how to:

Use AI to drive more qualified traffic and reduce wasted spend
Optimise lead generation campaigns without overcomplicating your tech stack
Unlock real-world insights from conversation data to fuel smarter decision⁠-⁠making
Solve attribution blind spots and report true marketing ROI
Empower sales teams with better intel and convert leads faster

Key takeaways

See the full customer journey in context

Learn how to connect the dots between channels, calls, and conversions to improve campaign planning and personalisation.

Cut waste and stretch your marketing budget further

Use AI-powered tools like Smart Outcomes to identify high-performing channels and eliminate low-value spend.

Empower better conversations that close faster

Equip sales and service teams with AI-driven insights from real calls to boost lead quality, targeting, and close rates.

Watch on-demand

See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

Firstname Lastname
Job title

Transforming lead generation with AI

Key actions for 2025