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The evolution of
AI in marketing

Wed 29 Jul 20262:00 PM BST

The evolution of AI in marketing - cover

How marketing leaders are adapting to the AI era

AI is changing marketing faster than most teams can adapt.

New tools, shifting consumer behaviour, rising expectations, and growing pressure to prove ROI are forcing leaders to rethink how they build teams, use data, and drive performance.

Join an exclusive, Chatham House-style roundtable hosted by Infinity’s VP of Marketing, Matt McGillicuddy. Along with other marketing experts, Matt will be joined by Michael Leppan, Co-Founder of one of the UK's biggest and fastest growing independent agencies in the UK - Open Partners.

Share experiences, learn from peers, and find out how senior marketers are navigating AI’s impact on strategy, measurement, creativity, customer experience, and the future of marketing leadership.

Roundtable topics up for debate:

  • How AI is reshaping marketing teams and decision-making
  • Balancing automation, creativity, and human expertise effectively
  • Building competitive advantage with better data and insights
  • Preparing marketing strategies for the next wave of AI

Key takeaways

Learn how marketing leaders are adapting teams, processes, and strategies to thrive as AI becomes a core driver of performance.

Discover practical approaches for improving measurement, personalisation, and customer understanding while maintaining control, trust, and accountability.

Leave with peer-tested ideas to help future-proof your marketing function and confidently navigate the opportunities and challenges ahead.

Register your interest

Wed 29 Jul 2026

2:00 PM BST

See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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