Building the AI feedback loop for PPC optimisation

Learn how to significantly improve your ad performance without lifting a finger by building an automated AI feedback loop for PPC

Want to get more from every penny you spend on PPC? Then it’s time to take a smarter approach.

This on-demand webinar shows you how to build a fully automated AI feedback loop that improves ad performance without the extra manual lift.

With budgets under pressure and competition increasing, PPC optimisation isn’t just about better bidding—it’s about better data. The quality of your inputs determines the strength of your outputs. And if you're not feeding your bidding tools with complete, conversion-rich data from both online and offline sources, you're leaving money on the table.

In this session, Infinity’s experts walk you through how to use AI and call data to close the feedback loop, supercharge your targeting, and stretch your paid media budget further.

Watch now to learn how to:

Build a complete set of online and offline conversion data
Feed your bidding tools the insights they need to perform at their best
Automate the whole process without lifting a finger!

Key takeaways

Start making the most of AI to deliver smarter campaigns, streamlined targeting, and better ROI

To get the best results from your bidding tools, you need to feed them complete and rich data from online and offline sources

Using call data to guide algorithms is an absolute must if you want to get the most from your PPC budget

Watch on-demand

See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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