Above the aggregator line, everything is a conversation
Comparison sites took the standard risks. What’s left is the business worth having: commercial, agricultural, fleet, high net worth, an occupation the panel doesn’t recognise, a claims history that needs explaining. None of it completes in a form.
And it rarely completes with the team that paid for it. Across an agency or broker network the conversation happens somewhere central marketing can’t see, so a campaign that wrote business gets credited with a quote start.
We switched to Infinity to help Swinton correctly attribute which channels drive quality phone calls that lead to policy sales. Infinity’s Conversation Analytics suite will also enable Swinton to uncover insights that provide an enhanced customer experience.
CMO, Swinton Insurance
The Infinity loop
Turn every conversation into business you can write again
What is the Infinity loop?
The Infinity Loop is how Infinity turns customer conversations into marketing performance.
Capture connects every call to the campaign, keyword and journey behind it.
Signal analyses the conversation to identify intent, friction and value.
Prioritise ranks what matters commercially.
Activate sends those signals into the advertising, analytics and CRM systems where decisions get made.
Each cycle changes the journeys and conversations that follow, which improves the next one.
The enhanced visibility they’ve given us has allowed us to identify which of our marketing campaigns prompt the right customers to pick up the phone, so we no longer have to waste budget, tie up agents, or frustrate callers.
Digital Insight and Analytics Manager, NFU Mutual
Activate the signals across your stack
Infinity doesn’t replace your marketing stack.
It helps every part of it perform better.
Optimise media spend
Return bound-business outcomes to the platforms you buy on, so bidding learns from the policies written rather than the quotes started.
Connect marketing to revenue
Route call data into your CRM and policy systems through our integrations and open API, and follow an enquiry through to the premium it became.
Complete your reporting
Sit call data beside the rest of what you measure, by product line, by brand and across your network.
31% more revenue per call by finding the campaigns that bring the right callers
NFU Mutual covers home, farm and business insurance through 295+ agencies across the UK. Working with Infinity, the team connected calls back to the campaigns and keywords that produced them, and used Smart Match to improve lead quality and lower the cost of acquisition.
Knowing why quotes walk is the start, not the answer
Conversation data will tell you which calls were new business, why the quotes that walked walked, and what your policyholders keep raising. Working out which of it to act on first is analysis your team may not have time for.
That’s the work our Insights & Intelligence team does. A Rapid Insights Project answers one question and comes back with a prioritised action plan, usually in two to five weeks. Professional Services keeps that analysis running, so you always know what to fix next.
Ready to see which campaigns actually write business?
Book a demo and we’ll show you what your own call data would tell you:
- Which campaigns are producing new business rather than quote starts
- What the policies they wrote were worth, by product line
- And what your policyholders keep telling you that never reaches marketing
