Icelolly are now able to track over 99% of calls, compared with around 60% with their previous call tracking provider.
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Protection 1 took advantage of Infinity’s ability to seamlessly integrate with Google Analytics and AdWords and add further value to the analytical data.
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HDC now measure all visitor and call volumes that come in from each of their affiliates which helps them understand accurate volumes, where they previously had no visibility.
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Everest immediately reaped the rewards from call tracking by increasing their telephone call to appointment conversion rates by 8.4% with a reduction in online cost per lead spend by 5.1%
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Now that ESE Direct have call data reported alongside PPC, they are able to monitor the true performance of their PPC campaigns.
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