By integrating this data into Adobe Adlens TUI have been able to optimise activity through the Cruise Deals website.
Infinity integrated BPP's call data with Google DS3, providing a complete view of their customer’s journeys and a clearer picture of their behaviour.
Icelolly are now able to track over 99% of calls, compared with around 60% with their previous call tracking provider.
Protection 1 took advantage of Infinity’s ability to seamlessly integrate with Google Analytics and AdWords and add further value to the analytical data.
HDC now measure all visitor and call volumes that come in from each of their affiliates which helps them understand accurate volumes, where they previously had no visibility.
Everest immediately reaped the rewards from call tracking by increasing their telephone call to appointment conversion rates by 8.4% with a reduction in online cost per lead spend by 5.1%