Articles by Paula Morales

5 Reasons call intelligence boosts your email marketing

22 May 2017 in

5 Reasons call intelligence boosts your email marketing

Email marketing remains a strong channel to drive ROI for businesses. In fact, 73% of companies agree that email offers "excellent" to "good" ROI, according to the 2017 Email Marketing Census conducted by Econsultancy.

Get a 360-degree view of your customer buying journey with advanced call intelligence

16 May 2017 in

Get a 360-degree view of your customer buying journey with advanced call intelligence

The importance of call tracking was validated back in 2014 when Google launched Website Call Conversions to prove that clicks from Google AdWords ads drive calls for businesses.

Infographic: Why travel businesses need call tracking to succeed

4 Apr 2017 in

Infographic: Why travel businesses need call tracking to succeed

If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to attract customers effectively. To do this, you need to know which marketing channels perform the best and yield the...

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