The car is chosen online.
The deal is done on the phone.
A car buyer spends weeks on configurators, review sites, finance calculators and stock listings. Almost none of it ends in an online purchase.
Is it still in stock? What’s my part-exchange worth? What would the monthly payment be? Can I drive it on Saturday?
You can’t answer any of that with a form. So the phone is where the deal happens, and where most dealer groups stop being able to see what their marketing produced.
What automotive groups have done with Infinity
300%
Uplift in sales calls from PPC
21.1%
Increase in AOV from PPC calls
64%
Reduction
in CPA
300%
Increase in
sales enquiries
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We achieved a 250% increase in phone leads, combined with a dramatic drop in costs.
John-James Harrison, Mindshare, Mazda
The Infinity loop
Infinity is designed to help you keep driving improvement
What is the Infinity loop?
The Infinity Loop is how Infinity turns customer conversations into marketing performance.
Capture connects every call to the campaign, keyword and journey behind it.
Signal analyses the conversation to identify intent, friction and value.
Prioritise ranks what matters commercially.
Activate sends those signals into the advertising, analytics and CRM systems where decisions get made.
Each cycle changes the journeys and conversations that follow, which improves the next one.
Before Infinity we were burning a load of time on call monitoring and were missing a huge chunk of the data we needed to make informed decisions.
Digital Marketing Director, Motorpoint
Activate the signals across your stack
Infinity doesn’t replace your marketing stack.
It helps every part of it perform better.
Optimise media spend
Send call and sale outcomes into the platforms you’re using to serve ads to car buyers so bidding learns from what happened.
Connect marketing to revenue
Close the loop on marketing driven car sales by push call revenue into your CRM and dealer management system through our integrations and API.
Complete your reporting
Bring call data alongside everything else you measure.
Operating across 144+ franchises, Stoneacre used Smart Match to connect phone enquiries to sales and work out what digital marketing was actually costing per car sold. The results?
Across a group, the same objection can be costing you sales at every site
Conversation data will tell you what stops enquiries becoming test drives. Proving which objection is costing the most, at which sites, and what to fix first, is a job that rarely reaches the top of anyone's list.
That's the work our Insights & Intelligence team does. A Rapid Insights Project answers one question and comes back with a prioritised action plan, usually in two to five weeks. Professional Services keeps that analysis running, so you always know what to fix next.
Infinity have been absolutely priceless. Their Insights and Intelligence team really has gone over and above. Meeting with them is a highlight of my month.
Head of Digital Marketing, Pendragon
Ready to find out what your marketing costs per car sold?
Book a demo and we’ll show you what your own call data would tell you:
- Which campaigns produce buyers rather than enquiries
- Where sales calls are being lost to a busy showroom
- And what your paid search reporting is currently missing.
