Articles by William Ruddy

Can automotive dealers still appeal to car buyers in 2018?

28 Mar 2018 in

Can automotive dealers still appeal to car buyers in 2018?

For automotive dealerships the main goal is to drive more car sales every month. The sales engine stops for no one. Customers may drive away with a car, but what is their level of satisfaction with the whole car buying experience? After all, other options of buying are becoming increasingly easy.

How to Use Call Tracking to Evaluate and Improve Close Rates

13 Nov 2017 in

How to Use Call Tracking to Evaluate and Improve Close Rates

Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.

3 Ways Call Tracking Improves your Sales Team Performance

7 Sep 2017 in

3 Ways Call Tracking Improves your Sales Team Performance

McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent.1

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

24 Aug 2017 in

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls convert 25-40% of the time.1

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

11 Aug 2017 in

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint marketing sales funnel, and ideally increase calls that generate sales conversions and revenue.

3 Negative Effects of Session Level Call Tracking

21 Jun 2017 in

3 Negative Effects of Session Level Call Tracking

The Big Differences between Session and Visitor Level Call Tracking and Why It Matters Here’s the quick answer:

3 Immediate Ways to Align Sales and Marketing in 2017

3 May 2017 in

3 Immediate Ways to Align Sales and Marketing in 2017

Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for marketers to track.

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