Articles by William Ruddy
13 Nov 2017 in Marketing
How to Use Call Tracking to Evaluate and Improve Close Rates
Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.
7 Sep 2017 in Marketing
3 Ways Call Tracking Improves your Sales Team Performance
McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent.1
24 Aug 2017 in Marketing
Google Call Conversions: 6 reasons advanced call tracking is a must
According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls convert 25-40% of the time.1
11 Aug 2017 in Marketing
3 Insights from visitor level call tracking
Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint marketing sales funnel, and ideally increase calls that generate sales conversions and revenue.
21 Jun 2017 in Marketing
3 Negative Effects of Session Level Call Tracking
The Big Differences between Session and Visitor Level Call Tracking and Why It Matters Here’s the quick answer:
3 May 2017 in Marketing
3 Immediate Ways to Align Sales and Marketing
Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for marketers to track.