Articles by Dan Baddeley

Facebook’s Conversion API – what marketers need to know

3 Mar 2022 in

Facebook’s Conversion API – what marketers need to know

Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the visibility you have of the data needed to track conversion events, optimise ads and re-target users, the stronger the...

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