Articles by Madelyn Sullivan

14 Jan 2026 | 10+ min read

Marketing

How marketers use call tracking to win: from blind spots to better decisions

Call tracking for marketers has become essential as customer journeys grow more complex. Clicks and form fills still matter, but they only tell part of the story.

3 Dec 2025 | 10 min read

Digital Marketing

Proving ROI under budget cuts – first-party call data is the missing link

Proving ROI has never been harder, especially if your attribution looks like Swiss cheese! Thing is, it’s now more important than ever for marketers to prove pipeline and do more with...

19 Nov 2025 | 7 min read

Digital Marketing

Wasted budget – how poor lead quality increases CPL and drags down margins

Poor lead quality is one of the biggest causes of wasted budget in marketing. It looks harmless on the surface, but it slowly eats into performance, inflates CPL, and drags down...

1 Oct 2025 | 7 min read

Marketing

What Is call CRO? A marketer's guide to optimizing phone conversions

Phone calls are one of the most valuable conversion channels for marketers. Yet many businesses still overlook how to optimize these conversations, relying only on digital conversation...

27 Aug 2025 | 7 min read

Marketing

Improve phone lead conversion without listening to hours of calls

When phone leads drive your pipeline, every missed conversion is wasted revenue. But how do you improve phone lead conversions without sitting through hours of call recordings? For...

30 Jul 2025 | 8 min read

Marketing

Call tracking features and benefits

If you’re looking to drive smarter decisions, maximize ROI, and stop wasting budget, understanding call tracking features and benefits is essential. This blog breaks down exactly what...

16 Jul 2025 | 10+ min read

Marketing Digital Marketing

Call tracking glossary 2025: Essential terms for marketers

When it comes to the world of call tracking, there’s an awful lot to unpack, and even experienced marketers can trip over some of the jargon. That’s why we've built this call tracking...

26 Mar 2025 | 6 min read

PPC Digital Marketing

Smart bidding for marketers: Why AI-⁠powered data is your edge

Smart bidding isn’t just a buzzword. It’s the key to unlocking higher ROAS, greater efficiency and more time to focus on what really matters. However, if you’re still relying on...

19 Feb 2025 | 6 min read

Marketing

Level up your lead generation strategy with Artificial Intelligence

Marketers today face an uphill battle.Budgets are shrinking, competition is intensifying, and capturing high-quality leads has never been more challenging. With a traditional lead...