Articles by Madelyn Sullivan

16 Jul 2025 | 10+ min read
Marketing Digital Marketing
Call tracking glossary 2025: Essential terms for marketers
When it comes to the world of call tracking, there’s an awful lot to unpack, and even experienced marketers can trip over some of the jargon. That’s why we've built this call tracking...
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26 Mar 2025 | 6 min read
PPC Digital Marketing
Smart bidding for marketers: Why AI-powered data is your edge
Smart bidding isn’t just a buzzword. It’s the key to unlocking higher ROAS, greater efficiency and more time to focus on what really matters. However, if you’re still relying on...
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