Articles by Madelyn Sullivan

26 Mar 2025 | 6 min read

PPC Digital Marketing

Smart bidding for marketers: Why AI-⁠powered data is your edge

Smart bidding isn’t just a buzzword. It’s the key to unlocking higher ROAS, greater efficiency and more time to focus on what really matters. However, if you’re still relying on...

19 Feb 2025 | 6 min read

Marketing

Level up your lead generation strategy with Artificial Intelligence

Marketers today face an uphill battle.Budgets are shrinking, competition is intensifying, and capturing high-quality leads has never been more challenging. With a traditional lead...

11 Feb 2025 | 7 min read

PPC Digital Marketing

PPC success stories and 2025 predictions

Keen to hear PPC success stories and 2025 predictions, packed with golden nuggets for anyone working in PPC advertising? Well, you’re in luck! In this on-demand webinar, our host,...