AI search shift: what 41 million calls in the Infinity platform reveal

The Infinity call data reveals what AI search has changed

AI search hasn't reduced phone calls. It’s changed who calls, why, and what they expect. This whitepaper analyzes 41 million inbound calls from the Infinity platform, and reveals how AI search is reshaping buyer behavior.

It shows why paid search drives your highest-intent conversations, and where sales-ready calls are actually being lost. Download it for the data, plus four practical actions for your own funnel.

Here's what's in the whitepaper:

How AI search is changing why buyers pick up the phone
Why PPC visitors call at 1.75x the rate of SEO
Where 260 of every 350 sales-ready calls are lost
Four practical actions to capture more AI-driven call revenue

Key takeaways

AI search is pre-qualifying buyers before they ever reach your website, so the calls you do get arrive closer to a decision than before.

The barrier to conversion has shifted from education to price and availability mismatch, because buyers now arrive already informed by AI search.

AI platforms already send trackable, high-converting referral traffic, so treating AI search as a channel protects revenue you are currently missing.

Get your whitepaper

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What 41 million phone calls tell us about the AI search shift

The Infinity call data reveals what AI search has changed

Key takeaways

Get your whitepaper

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