No1W

Module 01 | Who, how, why - Infinity basics

CallTrackingScreenshot

Visitor level call tracking

What is it and how does it work?

In this video we will cover:

  • How call events link to marketing source
  • Dynamic number replacement
  • The many uses of fixed numbers

Tracking pools

What are they?

In this video we will cover:

  • The home of the dynamic number
  • Configuring tracking pools to suit your business
  • Viewing specific calls in the Hub platform

Ready to take the Module 1 test?

Take the test

No2W

Module 02 | Optimization levers

Goals

What are they and how do you use them?

In this video we will cover:

  • Explore our range of Infinity goals
  • Using goals to optimize your reporting
  • Sending goals to third party platforms
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Channels

What are they and how do you use them?

In this video we will cover:

  • Benefits of channel reporting
  • Explore our range of standard and custom channels
  • View marketing channel performance in the Hub

Segmentation

What is it and how does it work?

In this video we will cover:

  • The many ways you can split your data
  • How segmentation can optimize your reporting
  • Segmentation alongside other optimization features

Ready to take the Module 2 test?

Take the test

No3W

Module 03 | Conversation Analytics

Conversation Analytics

Who is it for, benefits, how it works

In this video we will cover:

  • Benefits of using Conversation Analytics
  • How Conversation Analytics works in the Infinity platform
  • Best practices to set up for success
ConversationAnalytics2Screenshot

Conversation Analytics

Using Conversation Analytics in the Hub

In this video we will cover:

  • Powerful reports including Top Words
  • Linking marketing source to call outcome using Conversation Analytics
  • Configuring keywords and context

Ready to take the Module 3 test?

Take the test

No4W

Module 04 | Using integrations

Integrations

Key platforms we integrate with

In this video we will cover:

  • Benefits of integrating with third party platforms
  • Popular platforms we integrate with
  • Defining what to send from your Infinity platform

How to set up integrations

Key platforms we integrate with

In this video we will cover:

  • How to navigate your integrations in the Hub
  • How to set up your GA4 integration
  • Range of events you can send to your third party platform

Ready to take the Module 4 test?

Take the test

No5W

Module 05 | Reporting

ReportingTitleCard

Reporting

Within the Infinity Hub

In this video we will cover:

  • Navigating the Hub platform
  • Where to find your key reports
  • Tips and tricks to get the most out of the Hub

Ready to take the Module 5 test?

Take the test

SignedUpW

Get certified

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