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Winning lead generation tactics

Reduce waste, improve ROI, and drive growth

Winning lead generation tactics: Reduce waste, improve ROI, and drive growth - cover

Transform your lead generation game with stronger signal and clearer outcomes

Too many campaigns are still focused on metrics that look good on a dashboard but don’t reflect real demand.

But you can flip this with better visibility and smarter optimisation to generate more qualified leads – all without expanding budget.

Get insights from our Chief Customer Officer and VP Marketing who share practical insight from 20+ years in paid media. You’ll learn how marketing teams are improving lead generation performance, reducing wasted spend, and proving measurable ROI without increasing budget.

In under 45 minutes, you’ll gain practical insight you can apply immediately, including:

  • Improving lead generation by focusing on high-intent signals rather than surface-level conversions
  • Reducing wasted spend across paid media optimisation by prioritising real demand, not just clicks
  • Identifying and fixing conversion drop-off that’s limiting performance and pipeline growth
  • Building credible, outcome-led ROI reporting that protects and unlocks budget

Key takeaways

Not all leads are equal: Optimise toward high-intent signals that drive real demand and revenue.

Better visibility into performance reduces wasted spend and improves cost per lead without increasing budget.

Credible, outcome-led ROI reporting strengthens marketing’s influence and unlocks future growth investment.

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See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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