On-demand

Top tips for campaign planning: From strategy to success

Top tips for campaign planning: From strategy to success - cover

Good results from any campaign will largely depend on campaign planning...

But it’s also crucial to keep your foot on the gas once it’s up and running.

With any campaign, it shouldn’t be a case of “setting and forgetting”. There’s a ton of intel up for grabs once campaigns are live that you can use to drive continuous improvements and – better still – more ROMI! That’s exactly what we unpack with our friends at PHD in this on-demand webinar.

From discovery through to nurture and conversion, every step of the buyer journey counts, and it needs to be seamless. It's all about creating a cross-departmental feedback loop to understand the strengths and weaknesses of campaigns to make the right calls at the right time. Once you’ve nailed that, you’ll be on track to deliver top-notch customer experiences that convert!

This webinar offers up some top tips for campaign planning, including:

  • Understanding which media channels will deliver the most engagement and returns
  • Allocating the right spend for each media channel and maintaining a healthy ROAS
  • Using insights from customer conversations to spot the messaging that resonates and converts
  • How to use different aspects of campaign data to make continuous improvements

Make sure every campaign you run hits the mark and gets more customers converting!

Key takeaways

Discover how to plan campaigns that engage, convert, and deliver strong ROMI from start to finish

Learn how to allocate media budgets effectively and improve ROAS across every stage of the buyer journey

Use real customer insights and campaign data to make smarter, continuous performance improvements

Watch on-demand

See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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