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PPC success stories & 2026 predictions

PPC success stories & 2026 predictions - cover

Keen to nail your PPC performance in 2026 and beyond?

What worked with PPC last year won’t cut it in 2026, so staying ahead of trends is key if you want to consistently deliver better results from your paid campaigns.

Our Chief Customer Officer, Daniel Wilkinson, along with a panel of PPC pros, unpack the standout success stories of 2025 and reveal the PPC predictions set to shape 2026 and beyond.

From AI-first campaign automation and generative-AI creative testing, to durable measurement and first-party data strategies, our panel dive into the tactics redefining paid media performance.

Hear how top brands are adapting to automation-led platforms like Performance Max, maintaining control and visibility, and turning data into real competitive advantage.

Whether you’re leading PPC strategy or managing day-to-day spend, this is your chance to get expert guidance on how to take your 2026 paid media strategy to the next level.

Our panellists

Simon Jacobson
Partner Development Director, Microsoft AI

Meg Wilson-Taylor
Opps Director, Circus PPC

Chris Johnson
Founder, Harmonic Edge

Demi Falzon
Paid Media Account Manager, Passion Digital

Key takeaways

2026 is shaping up to be the year PPC goes all-in on AI-first automation, smarter bidding, and creative personalisation. But what does that really mean for your paid media performance?

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See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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