Power up your PPC with AI: A data-driven formula for maximum ROAS

Getting your PPC strategy right isn't just about budget and bids

It’s about feeding the right data into your campaigns and working with the right partners to drive real performance improvements.

Plus, when you throw AI into the mix, you can properly level up PPC performance.

check out this on-demand webinar where Michael Leppan, Co-⁠Founder of Open Partners joins Matt McGillicuddy, Infinity’s Director of Marketing. Together, they unpack how marketers can plug call intelligence into bidding tools to make every click count. You’ll learn how to feed platforms like Performance Max the full picture – not just partial signals. With budgets under pressure and targets getting tougher, it’s time to stop guessing and start optimising with data that tells the whole story.

You’ll discover:

How to extract and activate the right data (including offline call data) for smarter bidding decisions
Understand how to develop a solid AI-powered plan that drives continuous campaign optimisation
Real-world examples of businesses transforming paid media performance by combining these two elements

Don’t leave revenue on the table! Watch on-demand now and start making every PPC pound work harder.

Key takeaways

Smarter signals fuel stronger results -
Use call data to help your AI tools spot what’s working and stop wasted spend.

AI thrives on good data, not guesswork -
Offline conversions are critical if you want to stretch PPC budgets further.

Plug the gap between insight and impact - Bridge the disconnect between online and offline to drive better campaign performance.

Watch on-demand

See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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