Mastering marketing under Consumer Duty

The Consumer Duty has massive implications for marketers. It’s a balancing act between delivering the best possible commercial results all while staying on the right side of regulations. But Consumer Duty underpins many of the fundamentals of marketing that we all want to deliver: Making sure customers get real value from your products and services.

In this FSI webinar special, we’ll be hearing insights from seasoned industry experts, Alex Murphy and James Hill who held C-Suite marketing roles at Admiral and Jensten Group respectively. Along with our resident FSI specialist, Alex Shrimpton, they’ll be diving into how to drive better performance and maximise campaigns under the Consumer Duty framework.

They’ll be talking about how to:

• Analyse critical gaps in your attribution to demonstrate your true ROMI
• Identifying improvements for lead qualification to drive more sales
• Create more meaningful, hyper-personalised, and relevant campaigns
• Leverage customer journey insights to optimise tactics and improve returns