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Mastering automotive ads: Smarter AI, better data, bigger results

Mastering automotive ads: Smarter AI, better data, bigger results - cover

Learn how AI, automation, and better data are reshaping advertising in automotive – helping you drive more footfall in the forecourt

The automotive sector is evolving fast, and marketers need to keep up pace – with the help of the right tech and data – to nail advertising in automotive.

Today's car buyers research online, interact across dozens of channels, and expect seamless, personalised experiences. Meanwhile, rising costs and shrinking margins are putting pressure on every campaign.

Join Infinity’s Matt McGillicuddy and Phyron's Tina Sadeghi for an exclusive webinar where you’ll get a first-hand look at the future of advertising in automotive, including real-world strategies to stay ahead.

What You’ll Learn:

  • How AI and automation are streamlining the creative production process
  • The critical role of call data in understanding and optimising the buyer journey
  • Smarter paid media tactics using call outcomes to refine bidding strategies
  • Best practices to make your advertising spend go further in a tough market
  • How data-driven insights and AI can help you create more relevant, efficient campaigns

You'll leave equipped with practical, actionable insights to optimise your advertising, boost showroom footfall, and maximise your marketing ROI.

Key takeaways

How AI and call data can streamline campaigns and increase conversion rates

The tactics top dealerships are using to cut cost per lead and increase returns

How to future-proof your advertising in automotive with high-quality first-party data

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See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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