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How to track when no one clicks  - lead attribution in the AI era

How to track, when no one clicks - lead attribution in the AI era - cover

The rise of AI-driven search is changing the game. Learn what this means for digital marketers going forward

With Google’s AI Overviews and generative results now answering questions directly in the SERP, zero-click searches are becoming the new normal. It means users are getting what they need without ever clicking through to your site.

For digital marketers, this shift brings big challenges – and even bigger opportunities. Visibility, engagement, and accurate measurement are all up for grabs in a more fragmented, fast-moving customer journey.

In this on-demand webinar, you'll find out how to continue to thrive in a zero-click world by combining smarter strategies with advanced call intelligence that spans every channel.

We’ll cover:

  • What does zero-click mean for marketing measurement going forward?
  • Is paid search inflation here to stay – and how should you respond?
  • How are top marketers planning for growth in a world beyond Google?
  • What tools are worth investing in?
  • How do you frame the measurement conversation with stakeholders?

Key takeaways

Zero-click searches are rising fast, making it critical to optimise for visibility, not just clicks or traffic

Call intelligence unlocks the gap between online activity and offline actions which is key for measuring ROI in AI-led journeys

AI isn't just for content, it’s a game-changer for analysing calls, training teams, and strengthening strategy across channels.

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See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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