How AI is revolutionising car dealer marketing strategies in 2025

Discover how top dealers are using AI and call data to boost leads, cut costs, and drive more showroom visits in 2025

AI is changing the game for dealership marketing – and the smartest retailers are already using it to cut acquisition costs, boost efficiency, and drive more showroom visits. This exclusive on-demand webinar brings together experts from Infinity, Google’s automotive division, Auto Trader, and Automotive Management to unpack what’s working right now.

You’ll discover how marketing leaders are leveraging AI tools and call intelligence to improve targeting, reduce waste, and increase conversion rates – and ultimately turn more stock.

Watch the webinar to learn:

How leading dealers are using AI to improve cost⁠-⁠per⁠-⁠lead efficiency
The role of call data in training smarter, more effective ad platforms
Real examples of how AI-powered campaigns are generating more qualified leads
Practical advice on connecting online and offline customer journeys
What to prioritise in 2025 to stay ahead of the competition

This session is for you if:

You want to turn enquiries into sales more effectively
You’re reviewing your marketing strategy for 2025
You need to prove ROI and make every marketing pound work harder

Watch on-demand now to future-proof your dealer marketing strategy with AI.

Key takeaways

Smarter automotive marketing starts with better data

AI can only optimise what it understands. Leading dealerships are boosting marketing performance by feeding AI platforms with call outcome data, enabling ad tools to focus spend on high-intent leads and eliminate wasted budget.

AI automates what slows you down

From identifying sales-ready leads to automatically flagging friction points in the buyer journey, AI helps dealerships remove barriers and free up resource and focus on what matters – converting interest into showroom visits.

AI isn’t just future-facing – it’s performance-⁠driven

Dealers already using AI report up to 300% increases in sales calls, lower CPAs, and higher AOVs. The biggest gains come when AI is paired with real customer insight – especially from phone conversations that reveal urgency and buying signals.

Watch on-demand

See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

Firstname Lastname
Job title

How AI is revolutionising dealer marketing strategies in 2025