Articles by William Ruddy

Can automotive dealers still appeal to car buyers in 2018?

28 Mar 2018 in Marketing

Can automotive dealers still appeal to car buyers in 2018?

The options for car buyers are growing, how can dealerships provide a quality experience that delights the modern automotive customer?

How to Use Call Tracking to Evaluate and Improve Close Rates

13 Nov 2017 in Marketing

How to Use Call Tracking to Evaluate and Improve Close Rates

Attributing the number of phone calls to marketing channel and keyword only gets your marketing & sales team so far. Ideally, marketing identifies & replicates trends for generating high quality sales calls from those channels to send the sales team's way.

3 Ways Call Tracking Improves your Sales Team Performance

7 Sep 2017 in Marketing

3 Ways Call Tracking Improves your Sales Team Performance

McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent. Improving your sales team's performance starts by building a customer centric sales approach with call tracking.

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

24 Aug 2017 in Marketing

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

Google Call Conversions helps a business understand the effectiveness of tracking calls from Google AdWords paid search and display campaigns, but the tracking stops there.

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

11 Aug 2017 in Marketing

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

Call tracking isn't solely used for attributing calls back to marketing source & keywords. Smart marketing & sales teams leverage actionable insights to optimize the joint marketing sales funnel, & ideally increase calls that generate sales conversions & revenue.

3 Negative Effects of Session Level Call Tracking

21 Jun 2017 in Marketing

3 Negative Effects of Session Level Call Tracking

Read about the ways session level call tracking hurts your ability maximize call conversions and perform accurate attribution.

3 Immediate Ways to Align Sales and Marketing in 2017

3 May 2017 in Marketing

3 Immediate Ways to Align Sales and Marketing in 2017

Marketing and sales are now merging due to digitization. Without the correct technology, processes, and communication established between sales and marketing, lead attribution proves difficult. This issue creates friction between the two teams.

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