Articles by William Ruddy

How to Use Call Tracking to Evaluate and Improve Close Rates

13 Nov 2017 in

How to Use Call Tracking to Evaluate and Improve Close Rates

Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.

3 Ways Call Tracking Improves your Sales Team Performance

7 Sep 2017 in

3 Ways Call Tracking Improves your Sales Team Performance

McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent.1

Google Call Conversions: 6 reasons advanced call tracking is a must

24 Aug 2017 in

Google Call Conversions: 6 reasons advanced call tracking is a must

According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls convert 25-40% of the time.1

3 Insights from visitor level call tracking

11 Aug 2017 in

3 Insights from visitor level call tracking

Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint marketing sales funnel, and ideally increase calls that generate sales conversions and revenue.

3 Negative Effects of Session Level Call Tracking

21 Jun 2017 in

3 Negative Effects of Session Level Call Tracking

The Big Differences between Session and Visitor Level Call Tracking and Why It Matters Here’s the quick answer:

3 Immediate Ways to Align Sales and Marketing

3 May 2017 in

3 Immediate Ways to Align Sales and Marketing

Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for marketers to track.

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