Module 01 | Who, how, why - Infinity basics
Visitor level call tracking
What is it and how does it work?
In this video we will cover:
- How call events link to marketing source
- Dynamic number replacement
- The many uses of fixed numbers
Module 02 | Optimisation levers
Channels
What are they and how do you use them?
In this video we will cover:
- Benefits of channel reporting
- Explore our range of standard and custom channels
- View marketing channel performance in the Hub
Module 03 | Conversation Analytics
Conversation Analytics
Using Conversation Analytics in the Hub
In this video we will cover:
- Powerful reports including Top Words
- Linking marketing source to call outcome using Conversation Analytics
- Configuring keywords and context
Module 04 | Using integrations
How to set up integrations
Key platforms we integrate with
In this video we will cover:
- How to navigate your integrations in the Hub
- How to set up your GA4 integration
- Range of events you can send to your third party platform
Module 05 | Reporting
Reporting
Within the Infinity Hub
In this video we will cover:
- Navigating the Hub platform
- Where to find your key reports
- Tips and tricks to get the most out of the Hub
