What is Smart Match?
Revenue attribution made simple
Smart Match helps marketers connect inbound calls to sales outcomes and revenue, so they can see which campaigns, channels, and keywords generate real commercial value.
It’s designed to make revenue matching simple. There’s no need for complex integrations, lengthy development work, or support from multiple departments before you can start generating insight.
Built for marketers, not IT teams
Smart Match makes things simple by giving marketers an easy way to match calls with revenue, helping them:
- Prove marketing ROI
- Understand which activity drives customers and revenue
- Identify their highest-value demand sources
- Make better optimisation decisions
All without relying on complex technical projects or specialist resources.
The Infinity loop
Revenue signals for smarter optimisation
Smart Match connects inbound calls to sales outcomes, helping marketers understand which campaigns, channels, and keywords generate real commercial value. Then, by sharing those signals with bidding platforms, it helps marketers improve ROAS through value-based-bidding.
What is the Infinity loop?
Marketing is a continuous cycle of measuring, learning, and improving.
But most optimisation decisions are made using incomplete signals, because customer conversations never make it into the process.
Infinity closes that gap by transforming first-party conversation data into AI-driven signals that reveal what's happening, what's blocking conversion, and where to act next.
Every signal makes your loop smarter – helping you improve performance, reduce waste, and grow revenue faster.
Automate bidding and share insight with some super “Smart” integrations
Smart Match doesn’t just show you which calls generate revenue.
It helps you put that insight to work.
Advertising Platforms
Optimise for revenue, not just conversions
Send revenue-linked call data into your bidding platforms to help focus spend on the activity generating customers and revenue.
Analytics Platforms
Build a clearer picture of performance
Combine online and offline conversion data to understand the true impact of your marketing investment.
CRM Platforms
Connect marketing to commercial outcomes
Link campaigns, channels, and keywords to the leads, opportunities and revenue they generate.
Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before
eCommerce Manager, Southern Sheeting
Boost ROAS
Lower your cost of acquiring a customer and boost the value of your average order
Total visibility
Receive alerts for under-performing activity and optimise both digital and offline campaigns
More control
Take back control of ROI analysis and unlock insights without the need for IT support
Fully integrated
Share call revenue data across your tech stack or enhanced reporting and smarter bidding.
Power up your Paid Search
with Smart Match
Find out how Smart Match and a healthy dose of agency insight will help you boost lead quality and ROAS with our cheat sheet.
Get your cheat sheet
Revenue visibility
across every market
Whether you’re running campaigns in one region or across multiple countries, Smart Match helps you understand which marketing activity is driving customers and revenue.
Connect calls to commercial outcomes across your markets and gain a clearer view of performance at a local, regional, or global level.
75+ territories covered
Support for international, multi-location, and enterprise teams.
Optimise with confidence
From local campaigns to global marketing programmes, Smart Match helps you identify what’s generating value, compare performance across markets, and invest more effectively.
Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.
Global Head of Digital Marketing, Cruise 1st
Smart Match Pricing
Ready to optimise for revenue, not just calls?
Talk to our team about a Smart Match package tailored to your goals, data sources, and marketing technology stack.
Turn revenue data
into better decisions
Connecting calls to revenue is only valuable if you trust the results.
Our award-winning Customer Success team will help you validate your setup, connect the right data sources, and ensure you’re getting meaningful insight from Smart Match.
From onboarding and implementation to optimisation and reporting, we’re here to help you prove ROI and get more value from your marketing investment.
Smart Match product guide
Learn how to unlock smarter decision-making
Find out how Smart Match can help you see the ROI on every sales call, from every channel, in four super-simple steps.
Get your guide
