Ready to master marketing under Consumer Duty? Watch on-demand

Ready to master marketing under Consumer Duty?

The Consumer Duty has massive implications for marketers. It’s a balancing act between delivering the best possible commercial results all while staying on the right side of regulations. But Consumer Duty underpins many of the fundamentals of marketing that we all want to deliver: Making sure customers get real value from your products and services.

In this FSI webinar special, you'll get insights from seasoned industry experts, Alex Murphy and James Hill who held C-Suite marketing roles at Admiral and Jensten Group respectively. Along with our resident FSI specialist, Alex Shrimpton, they dive into how to drive better performance and maximize campaigns under the Consumer Duty framework.

They’ll be talking about how to:

Analyze critical gaps in your attribution to demonstrate your true ROMI
Identifying improvements for lead qualification to drive more sales
Create more meaningful, hyper-personalized, and relevant campaigns
Leverage customer journey insights to optimise tactics and improve returns

Key takeaways

Market products and services in a clear way to the right customers

Be transparent and demonstrate fair value

Identify and rectify friction points in the customer journey

Use the right channels for different groups of customers

Watch on-demand

See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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Mastering marketing under Consumer Duty