Articles by Jon Penney

Infinity launches new integration with AB Tasty

15 Jul 2019 in

Infinity launches new integration with AB Tasty

AB Tasty is one of the world’s biggest, most powerful experimentation and personalisation platforms. Infinity’s integration with AB Tasty lets you conduct experiments and see the impact on phone calls, giving a more complete view of the impact that site changes are having on phone traffic.

Shine a spotlight on your marketing ROI with Infinity’s Intelligent Match update

15 Feb 2018 in

Shine a spotlight on your marketing ROI with Infinity’s Intelligent Match update

The most simple method yet of assigning offline revenue to online marketing activity in your CRM, all the way down to the individual keyword.

Infinity and Bing Ads uncover the true impact of search campaigns

29 Jan 2018 in

Infinity and Bing Ads uncover the true impact of search campaigns

Marketers investing in Bing Ads can now do so with full confidence that they have all the insights at hand to understand long-term customer journeys and maximise ROI on ad spend.

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