Articles by Jon Penney
15 Jul 2019 in News
Infinity launches new integration with AB Tasty
AB Tasty is one of the world’s biggest, most powerful experimentation and personalisation platforms. Infinity’s integration with AB Tasty lets you conduct experiments and see the impact on phone calls, giving a more complete view of the impact that site changes are having on phone traffic.
15 Feb 2018 in News
Shine a spotlight on your marketing ROI with Infinity’s Intelligent Match update
The most simple method yet of assigning offline revenue to online marketing activity in your CRM, all the way down to the individual keyword.
29 Jan 2018 in PPC
Infinity and Bing Ads uncover the true impact of search campaigns
Marketers investing in Bing Ads can now do so with full confidence that they have all the insights at hand to understand long-term customer journeys and maximise ROI on ad spend.