28 Mar 2018
in Marketing
Can automotive dealers still appeal to car buyers in 2018?
The options for car buyers are growing, how can dealerships provide a quality experience that delights the modern automotive customer?
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13 Nov 2017
in Marketing
How to Use Call Tracking to Evaluate and Improve Close Rates
Attributing the number of phone calls to marketing channel and keyword only gets your marketing & sales team so far. Ideally, marketing identifies & replicates trends for generating high quality sales calls from those channels to send the sales team's way.
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7 Sep 2017
in Marketing
3 Ways Call Tracking Improves your Sales Team Performance
McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent. Improving your sales team's performance starts by building a customer centric sales approach with call tracking.
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24 Aug 2017
in Marketing
Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking
Google Call Conversions helps a business understand the effectiveness of tracking calls from Google AdWords paid search and display campaigns, but the tracking stops there.
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11 Aug 2017
in Marketing
3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams
Call tracking isn't solely used for attributing calls back to marketing source & keywords. Smart marketing & sales teams leverage actionable insights to optimize the joint marketing sales funnel, & ideally increase calls that generate sales conversions & revenue.
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21 Jun 2017
in Marketing
3 Negative Effects of Session Level Call Tracking
Read about the ways session level call tracking hurts your ability maximize call conversions and perform accurate attribution.
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3 May 2017
in Marketing
3 Immediate Ways to Align Sales and Marketing in 2017
Marketing and sales are now merging due to digitization. Without the correct technology, processes, and communication established between sales and marketing, lead attribution proves difficult. This issue creates friction between the two teams.
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