Articles by Dan Cook

Four fast tactics to get ahead in 2020

7 Jan 2020 in

Four fast tactics to get ahead in 2020

As we venture into a new decade, a wave of unbridled potential awaits us all.

The phone call reigns supreme, these 10 stats prove it

4 Dec 2019 in

The phone call reigns supreme, these 10 stats prove it

Call us biased, but we can’t help but revel in the enormous power that phone calls unleash upon businesses.

How to use the metrics that matter in B2B marketing

1 Apr 2019 in

How to use the metrics that matter in B2B marketing

At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving forward with the same purpose. We’re not alone in this, but how do marketers decide which metrics matter?

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