Drive more leads from your website
With website call tracking you can connect call conversions to all your campaigns, channels, and keywords.
Optimise user experience and nail CRO by understanding getting the intel you need to fuel growth-driven website design
See what’s pulling the best leads into your pipeline, sharpen up your focus, and give returns a big boost
Supercharge SEO by identifying the keywords your callers are searching for
Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.
Greg Harter
Marketing Manager
How website call tracking will help you nail your digital game
Using Infinity call tracking to measure and analyze website call conversions will help you optimise your digital mix and send ROI soaring.
By connecting website call conversions to online user journeys, Infinity lets you pinpoint the keywords your callers are searching for. With this intel, you can optimise your webpages to make sure they rank highly for the terms that bring the best quality leads to your site.
As well as plugging your attribution gaps so you can drive more traffic to your website, call tracking will help you make sure more of your visitors convert.
Website call tracking maps the end-to-end customer journey for you. Pinpointing your highest converting landing pages, it’ll allow you to get smarter about how you funnel traffic around your site.
Missed call reports will also highlight your peak contact hours. By arming your sales team with this insight they can make sure there’s always someone on hand to convert the leads you send their way.
If you’re super keen to mop up every opportunity that comes your way, you can add Conversation Analytics into the mix. By monitoring 100% of your calls automatically and summarising all the rich insight that gets offered up by callers, you’ll deepen your understanding of customers and be able to tweak campaigns and messaging to improve engagement and conversions.
With call tracking, you can turn your website into your number one lead generation tool.
Call conversions are far more valuable than clicks. Why? Forrester have shown that phone calls convert 10-15x more revenue than web leads. So, who wouldn’t want to drive more of them?!
Using call tracking to measure PPC call conversions will help you see which keywords you should be bidding on to pull more highly engaged buyers into your pipeline. By using call conversion data to drive optimisation decisions you can start driving impressive results like Stoneacre, who were able to boost PPC sales calls by a whopping 300%.
The best part? You can achieve these results without having to lift a finger thanks to our out-of-the-box integration with Google Ads.
Deepening customer understanding will help you remove friction from their purchases journeys – both online and off.
Knowing which topics are hot, which language customers use, and which products attract the most interest will help you make sure your digital content is on point. From talking the language of the customer and making critical content easy to find, to refining content placement you can nail your digital UX.
The intel website call tracking helps you uncover can also be used to optimise offline legs of the customer journey too. As Sylvia from Elements Behavioural Health puts it:
“Infinity enables our operators to immediately understand the needs of the caller, so they can focus all their time on providing the best service”
By serving up a detailed user journey and sharing the pages and products a caller has viewed with agents, you can make sure your team are providing a top notch call experience. The kind that delights customers and encourages conversions.
If you’re not tracking all your conversions (both online and off), you’re not reporting your true ROI.
This means the data you’re using to make optimisation decisions isn’t as robust as it needs to be. And it also means you’re missing out on a ton of credit for your lead gen efforts!
Website call tracking allows you to see how many leads make it into your pipeline by picking up the phone after they visit your website. Better still, with tools like Smart Match you can evidence the value of those leads.
You’ll be able to show how much value your campaign work has created, and get a much larger and accurate data set that will tighten up your decision making.
Injecting goal events from phone calls was an absolute game-changer for our digital strategy, allowing us to make intelligent, data-driven decisions for paid search.
Tom Malbon
Marketing Intelligence Manager
Why choose Infinity for website call tracking?
We’re the best call tracking provider in EMEA according to G2. They also say we’re ‘easiest to work with’ and say we offer users the ‘best support’.
We’ve won numerous awards for our platform, and our excellent customer service.
But we believe that seeing is believing.
So, if you want to know what all the fuss is about…
Infinity’s website call tracking helps us see how our clients are using our site before calling us for a booking
Lisa Sendall
Website Manager
Website call tracking FAQ
New to website call tracking? Here’s what you need to know before you get started.
Website call tracking is powered by a process called ‘dynamic number insertion’ (which is why it’s sometimes called ‘dynamic call tracking’. Through this process, Infinity serves up a unique phone number to each visitor of your website. When that number is called, and individual caller can be identified, and their digital journey can be joined up and served up to your team.
This gives you a complete view of the customers' journey, so you can see what webpages a caller has been browsing, what products they may be interested in, and which campaigns, channels and keywords were responsible for their call.
It’s a piece of cake! When you decide you want to switch call tracking on, our dedicated team of Customer Success Managers will spring into action.
The first step involves adding Infinity’s call tracking code into your website – and that only takes 15-minutes!
After that, they’ll work with you to set up integrations so you can get call data flowing into your existing analytics platforms and bidding tools.
Then after a few tests, you’ll be receiving game-changing insights and on your way to nailing your digital strategy.
A phone call is a powerful intent signal. They convert 10-15x more revenue* than web leads, convert 30% faster** than online leads, and according to 84% of marketers, see better conversion rates and higher AOVs than other forms of engagement.
Understanding which of your campaigns, channels, and keywords are responsible for driving them will help you get much more bang for your digital buck.
And that’s only one of the reasons!
If you’re not actively tracking and reporting on the leads and revenue that comes in over the phone, you’re missing out on a huge chunk of credit for your work. By turning on website call tracking, you can give your numbers an instant boost, and demonstrate the true value of your campaigns.
*Source: Forrester
**Source: BIA Kelsey
Website call tracking is powered by ‘dynamic numbers’ – these are different to the usual ‘static’ phone numbers you’re familiar with.
A static number doesn’t change. They’re the same for everybody.
Dynamic numbers on the other hand do change (automatically) for each of your website’s visitors. They become an identifier that allows user journeys to be mapped and served up to your team in real-time.
Dynamic call tracking can be used on your website to provide visitor level insight that aids optimisation decisions.
Static call tracking provides a little less insight on individual callers, however, it’s still super useful when it comes to understanding which channels and campaigns are generating phone leads. It gets used when you’re unable to deploy dynamic numbers, for instance, on third-party websites, social media ads, and offline collateral.
Ready to make more good calls?
Call us today on +44 3892 2600
Book a call tracking demo
With a quick demo, you'll learn:
- How to optimise your digital ad spend
- How to drive more quality traffic to your website through SEO
- How tracking calls will help improve website performance