Articles by Lisa Nethercott
14 Nov 2019 in Digital Marketing
Why are brands using print in the digital age?
Usually I start my Fridays by gulping down my family-sized bucket of coffee before I begin my catch-up calls with clients.
29 Sep 2019 in Digital Marketing
Meet your new platform: Taming a fresh martech stack, fast
Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%1. This makes martech the single largest area of investment when it comes to the marketing department’s resources and programs. So how should you approach a...