44m+
Calls tracked every year for smarter attribution
3,500+
Global businesses rely on Infinity
#1 rated
EMEA's best call tracking platform
Stop losing money to marketing blind spots
Calls with no cause
The phone rings, but you've no clue what sparked it
Marketing without proof
Campaigns look busy, but you can't tie them to revenue
Budgets going blind
Spend keeps flowing, but insight doesn't
Brands like yours are already driving results like these
79%
More high value conversions
400%
More quality
leads

64%
Reduction
in CPA

Know what's driving your calls
Infinity tracks every conversation back to the exact channel, ad, or keyword - so you know precisely what's working (and what isn't).
- Accurately attribute calls to their source
- Spot the ads that really deliver
- Cut wasted spend on blind campaigns

Turn conversations into proof
With AI-powered conversation analytics, you can tie every call to outcomes and revenue. Get hard data leadership can't ignore.
- Replace gut feel with evidence
- Show ROI in black and white
- Link marketing directly to sales

Spend smarter, not harder
Infinity highlights where budget delivers... and where it doesn't. You'll see the gaps before the money's gone.
- Compare channels side by side
- Stop waste in its tracks
- Invest only where revenue grows
Not all call tracking is created equal
See how Infinity compares
Feature | Others | Infinity |
Call attribution | Limited or no call tracking | Track every call down to the keyword, ad or channel |
Conversation analytics | Basic call logs at best | See outcomes, sentiment and intent from every call |
Proof of ROI | Fragmented or manual | Dealer-level outcome dashboards |
Budget confidence | Blind spots that waste spend | Know where to scale and where to cut |
Support | Slow or outsourced help | #1 rated UK team, with global reach |
Let's dial up
a plan that suits you
- Plug your attribution gap with visitor level call tracking
- Integrate data with Google Analytics and your Google, Microsoft, and Meta ads accounts
- Contract Length: Monthly Rolling
- Support: 24/7
- Digital training resource access
- Customer journey mapping with Visitor Trace
- Custom Goals and Channel reports
- Call recording
- Missed call alerts
- Call revenue tracking options
- Plug your attribution gap with visitor level call tracking
- Integrate data with Google Analytics and your Google, Microsoft, and Meta ads accounts - plus our full suite of out-of-the-box integrations
- Contract Length: Monthly Rolling
- Support: 24/7
- Digital training resource access
- Access to award-winning Customer Success Programme
- Customer journey mapping with Visitor Trace
- Custom Goals and Channel reports
- Call recording
- Missed call alerts
- Call revenue tracking options
- Reporting API
- Plug your attribution gap with visitor level call tracking
- Integrate data with Google Analytics and your Google, Microsoft, and Meta ads accounts - plus access to all out-of-the-box integrations in the Infinity Integrations Hub
- VIP Support
- Access to award-winning Customer Success Programme
- High Volume Discounting
- Tailored training solutions
- Dedicated solutions architect
- Customer journey mapping with Visitor Trace
- Custom Goals and Channel reports
- Call recording
- Missed call alerts
- Call revenue tracking options
- Caller insight and contact centre integrations
- Reporting and Config API
Infinity is our go-to solution for call tracking. We've found them to have the best quality of service and data on the market.
Josh Hatfield
Senior Paid Media Growth Hacker | Semetrical
Track ad performance
and revenue impact
Dynamic number swapping
Track every visitor's source with unique numbers
AI call tagging
Instantly surface intent, outcomes, and keywords
Call recording and transcripts
Record calls and get searchable transcripts in seconds
Connect ad spend to revenue
See which ads and channels drive real sales
Real-time dashboards
View live data on high-value calls and revenue
CRM and API integrations
Sync call data straight into Salesforce, HubSpot, GA4, and...
How it works
From first click to full insight, here's what you can expect from Infinity:
Book your demo
Pick a time that works for you. Our award-winning team will walk you through Infinity and answer your questions.
Tailored setup
We'll configure Infinity to match your tech stack and goals, from call tracking to integrations.
Go live and get insights
Start seeing which ads, channels and keywords drive your calls. Your customer success manager is on hand to keep results flowing.
Know which ads
make the phone ring
Turn conversations into conversions. See exactly which ads drive the calls that close.

FAQs
Not at all. Most clients are up and running in a matter of days. Our award-winning support team works closely with you to get tracking, dashboards and integrations live without the need for heavy dev input.
Most call tracking tools will tell you where a call came from. Infinity goes further, showing you exactly which marketing, ads, and conversations generate the revenue that matters. It’s built to help brands and agencies prove ROI, optimise campaigns, and create better customer experiences – all in one platform.
Here’s what sets us apart:
- AI-powered call analysis highlights intent,and outcomes automatically – meaning no more wasted time listening to calls manually.
- Infinity connects call data directly into Google Ads, Microsoft Ads, LinkedIn Ads and your CRM, so you know which clicks and conversations turn into sales.
- Automatically optimise ads by feeding real call outcomes back into ad platforms, so you spend more on what works and cut what doesn’t.
- With a UK-based support team rated #1 by customers, you’ve always got experts ready to help you get the most out of Infinity.
Yes. Whether it’s Salesforce, HubSpot, Microsoft Ads, or GA4, Infinity’s open API and ready-made integrations mean your data flows straight into the platforms your teams rely on. No siloed reporting or duplication.
Every ad click and every call is linked. Infinity shows which campaigns generate sales conversations, and which ones drain spend. That means you can cut wasted budget and double down on the ads that drive revenue.
While Infinity is a call tracking platform designed to support enterprise-grade needs, it’s also perfect for SMEs in industries where the phone call is an important touchpoint. Infinity covers all the basics like inbound call tracking, outbound call tracking, call recording, and call outcome tracking. You'll be supported by an award-winning success team that will work with you to fit Infinity to your needs so you can plug attribution gaps, optimise marketing spend, and improve marketing campaigns confidently.