Find the smarter way to track calls, optimize campaigns, and prove ROI
Thinking of switching? Or just starting out? Here’s what smarter call intelligence looks like.
See how Infinity stacks up
When you’re under pressure to prove ROI and drive growth, the right partner makes all the difference.
Compare your options below – and see how Infinity helps marketers unlock results faster, safer, and with less friction.
From the options below, what’s your setup?
Choose your current setup
Infinity vs. no call tracking
Without call tracking, you’re marketing blind.
Without visibility into what happens after someone picks up the phone, ROI reporting and optimization decisions are guesswork. Infinity gives marketers full-funnel clarity – from ad click to closed sale.
| Without Infinity | With Infinity | |
| Attribution and Visibility | Blind to call-driven conversions. Digital reports exclude high-intent leads. | 100% visibility into every call source, campaign, and keyword – closing the attribution blind spot. |
| Media Performance and Optimization | Optimizes only on clicks or form fills. Wasted spend on low-quality leads. | AI-powered call outcome data feeds directly into ad platforms, improving bid accuracy and reducing CPL by up to 32%. |
| Sales Conversion Insights | No understanding of why leads convert – or don’t. | Smart Outcomes and Conversion Barriers reveal what drives or blocks conversions, helping you improve campaigns and Sales close more deals. |
| Lead Quality and Sales Enablement | Sales teams work leads blindly with limited context. | Call outcome data flows into CRM, helping Sales leverage key customer journey insight and convert more of Marketing’s leads.Call data siloed from marketing stack. |
| Data Integration and Activation | Call data siloed from marketing stack. | Real-time integration with CRM, analytics, and BI tools – unifying data for full-funnel ROI reporting. |
| Campaign ROI Reporting | Incomplete picture of pipeline impact. | End-to-end visibility from ad click to closed sale. Prove ROI awith confidence. |
Infinity vs. Google call tracking
See the full picture – not just a slice.
Google’s native tools only tracks a fraction of your marketing impact. Infinity gives marketers complete visibility – across every channel, campaign, and customer journey.
| With Google | With Infinity | |
| Channel Coverage | PPC-only tracking | Tracks every channel – online and offline (paid media, organic, direct mail, TV) |
| Call Value and Outcome Data | Counts all calls as conversions | AI reveals lead quality, intent, and revenue |
| Attribution Window | 30 days | Full multi-touch journeys |
| Optimization Scope | Google Ads only | Feeds first-party conversion and lead quality data into your entire stack |
| Customization | Limited | Full control of numbers and tracking setup |
| Sales Conversion Insights | No insight into why leads convert – or don’t. | See what drives or blocks conversions, helping you improve campaigns and Sales convert more of your leads. |
| Lead Quality and Sales Enablement | Sales teams have limited context on leads. | Call outcome data flows into CRM and telephony systems, helping Sales leverage key customer journey insight to improve conversion rates and cut CAC. |
| Support | None | Dedicated CSM + 24/7 support |
| ROI Proof | Partial | Connects all sales calls to revenue to prove ROI and enable full value-based-bidding |
Infinity vs. other call tracking platforms
Built for marketers – not call centers.
Legacy call tracking tools were designed for contact centers, not modern marketing teams. Infinity is built by marketers, for marketers – to fuel performance, prove ROI, and make every call count.
| Other call tracking tools | With Infinity | |
| Marketing Performance | Built around contact center use cases – limited marketing usability and impact | Built for marketers: smarter attribution, end-to-end tracking, PPC friendly |
| Setup Speed | Weeks–months to set up, slow impact on pipeline | Live in under a week and impacting revenue in the quarter |
| AI Innovation | Minimal innovation, slow to evolve | AI-first platform, evolving to drive real performance with first-party data |
| Global Coverage | Limited markets | Coverage in 75+ countries |
| Integration Depth | Shallow | Full suite of plug-and-play integrations + open API |
| Compliance | Vague claims, potential enterprise risk | ISO 27001 + PCI DSS certified |
| Support | Basic support | Award-winning team, hands-on CSMs, exec sponsors, 24/7 global coverage |
| Cost Efficiency | Hidden fees, upsells, poor value at scale | Transparent, scalable pricing |
Infinity are setting the standard when it comes to seamlessly fitting into the modern tech stack. Google Analytics 4 is crucial for future-proofing measurement for our clients.
Joe Eastham, Partner – Head of Data, Advanced Analytics & GCP Solutions, Essence Mediacomm
Infinity is certainly a step up from our previous partner, with greater data detail and potential that is already driving our business forward.
Joe Bloomfield, Paid Digital, Data & Analytics Manager, Homeserve
Switching
is simple
Time to value
1 week
day 30
90 days
Switching won’t slow you down – it’ll accelerate results
Our Customer Success and Onboarding teams handle everything, so you can start optimizing faster.
- Guided onboarding and dedicated support
- No disruption to campaigns or existing reporting
- Proven migration process
Are you ready to switch Infinity on?
Whether you’re moving from another platform or starting from scratch, we’ll show you what smarter call intelligence will do to your pipeline.