See why campaigns aren't converting - and make every lead a win

Conversion Barriers is an AI-powered CRO tool that helps marketers understand why high-intent phone leads don't convert. It analyzes call data using Infinity's Smart Outcomes engine to detect missed sales opportunities and surface the most common conversion barriers. These might include stock availability issues, misaligned messaging, targeting mismatches, or sales handling gaps. Once detected, it delivers prioritized recommendations to help you take action and improve your conversion rate.

Yes. Conversion Barriers is a bolt-on to Infinity’s Smart Outcomes. You need Smart Outcomes enabled to activate and access the Conversion Barriers insights. Together, they give you powerful visibility into both call outcomes and why valuable leads are being lost. With both tools in your arsenal, you’ll be able to optimize your entire funnel – top to bottom – in no time at all!

Conversion Barriers improves conversion rate optimisation by identifying and removing specific issues that stop high-intent leads from converting. These barriers are surfaced from real call data and categorized by cause, such as unclear offers, pricing objections, or customer trust gaps. Once you know what’s stopping conversions, you can make targeted improvements to your campaigns, messaging, or funnel to fix them.

Conversion Barriers helps you make the most of every lead you pull into your pipeline. Targeted recommendations will help you ensure more of them convert, so your returns grow.

Conversion Barriers detects a wide range of issues that prevent sales, including:

• Stock availability problems (e.g. products not in stock or no appointments available)
• Messaging & offer clarity (e.g. confused customers, unclear value propositions)
• Audience targeting issues (e.g. wrong people calling, poor lead fit)
• Sales handling problems (e.g. agents not aligned with campaign messaging, or bad practices burning leads)
• Buyer readiness & intent gaps (e.g. caller lacks urgency or trust)
• Purchase process friction (e.g. confusion around how to complete the sale)

These barriers are flagged automatically and help pinpoint exactly what needs fixing.

When you understand why leads aren’t converting, you can fix those issues and recover more value from your existing traffic. That means fewer wasted leads, more conversions, and improved return on spend. Whether it's adjusting PPC spend away from unavailable products or fixing trust gaps in your messaging, Conversion Barriers helps you spend smarter and convert more.

Instantly. As soon as Conversion Barriers is activated, it begins analyzing your calls and surfacing the most common reasons for missed conversions. There’s no setup delay, no tagging required, and no manual review needed. All you need to do is absorb the insights and take action.

Conversion Barriers uses AI to analyze the gap between good intent and bad outcome your sales calls. It looks at call context, agent responses, customer objections, and outcomes to identify conversion blockers.

Yes. Conversion Barriers is especially valuable for PPC campaigns because it helps you quickly identify whether your paid traffic is converting on the phone and why it might not be. This allows you to optimize campaign targeting, landing pages, and messaging to reduce CPL and improve lead quality.

Absolutely. Conversion Barriers creates a shared view of why calls aren’t converting, based on actual customer conversations. This insight helps marketing teams support sales more effectively, align messaging, and even provide agent-level feedback. It's a powerful tool for closing the loop and increasing accountability.

Any business that relies on high-intent phone calls for revenue can benefit. This includes sectors like automotive, healthcare, financial services, travel, home improvement, and property. The AI powering Conversion Barriers is flexible and automatically adapts to your industry’s language and sales dynamics.