Articles by Andy Eastham

PPC Campaign Success Starts By Detecting Leakage.

17 Jun 2014 in

PPC Campaign Success Starts By Detecting Leakage.

It’s a fact, PPC professionals need good detective skills. You could say that PPC Management is a lot like being a detective only with statistical analysis. PPC performance can be affected by many variables with one of the most common being leakage, an important factor which can make or break a...

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