Unlock the power of AI & call conversion data to boost PPC performance

Learn how to combine AI and call data to supercharge your PPC strategy

In a world where every click counts, marketers need more than surface-level metrics to scale success.

This on-demand webinar reveals how combining AI-powered call analytics with PPC strategy delivers deeper insights, sharper optimization, and stronger ROI.

Hosted by Infinity and PPC experts Hewitt Matthews, this session explores how to uncover high-intent leads hiding in your call data – and feed them into Google’s smart bidding models to drive better performance at every stage of the funnel.

Watch the webinar to learn:

How to surface real outcomes from call data to power smarter PPC campaigns
Why feeding quality conversion signals into AI bidding tools is a game changer
How to eliminate wasted spend and improve cost-⁠efficiency
Proven frameworks and real examples from marketers already seeing uplift
What to prioritize in 2025 to take your PPC strategy to the next level

This session is for you if:

You want to go beyond click-based conversions
You're ready to improve PPC performance with richer signals
You need practical, scalable ways to apply AI to paid search

Watch on-demand now to turn call insights into PPC gains.

Key takeaways

1. AI is only as good as the data you feed it

Even the most advanced bid algorithms fall short without complete, high-quality conversion data – especially from offline sources like phone calls.

2. Real-time AI feedback loops supercharge PPC

When call outcomes are analysed and instantly fed into your AI bidding tools, platforms like Google Ads can automatically optimize for better quality leads – cutting CPL and improving ROAS.

3. Call tracking fills the biggest attribution gaps

Most marketers struggle to measure what happens after a click. By feeding AI tools data on the intent and outcomes of calls, you unlock smarter targeting and higher-converting campaigns.

Watch on-demand

See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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The untapped power of AI and call conversion data to boost your PPC performance