For marketers in call-centric businesses, visibility is everything. You need to know which campaigns are working, which touchpoints are driving action. Crucially, you need to know how phone calls factor into your funnel. That’s where a call tracking HubSpot integration becomes essential.
Combining HubSpot’s powerful CRM capabilities with a robust call tracking solution enables you to connect the dots between inbound calls and the marketing activity that sparked them. It’s the smartest way to close attribution gaps, enrich your contact records, and unlock insights that drive ROI.
Let’s break down how this integration works, why it matters, and how to set it up in just a few clicks.
HubSpot CRM helps marketers track, nurture, and convert leads by logging every customer interaction across email, ads, and more. It’s an essential tool for campaign planning, lead management, and sales enablement.
On the other hand, call tracking, identifies which channels, ads, and keywords are prompting phone calls. By assigning unique tracking numbers to different marketing sources, call tracking reveals what’s really driving offline conversions.
When used together, these tools empower marketing teams to measure performance holistically from the first click to the final call.
Infinity’s HubSpot integration bridges the gap between phone activity and your CRM.
Here’s how it works:
This means no more guessing. You can clearly see which marketing efforts trigger meaningful conversations and feed those insights straight into your lead scoring, reporting, and campaign planning workflows. Take it a step further by automatically feeding it into your bidding platforms with tools like Infinity’s Smart Outcomes to give ROAS a massive shot in the arm.
Setting up your Call Tracking HubSpot Integration with Infinity is simple. Here’s how to get started:
That’s it. From this point forward, you can surface every relevant inbound call in HubSpot, alongside email opens, form submissions, and other activity data.
To get the most value from this integration, marketers should keep a few things in mind:
Content creation logic
Be deliberate about whether new contacts should be created for every call, or if calls should only be logged against existing records. This helps keep your CRM clean and useful for sales teams.
PII and Compliance
Respect for Personally Identifiable Information (PII) is a must. Review your call tracking provider and HubSpot settings to ensure compliance with GDPR and any relevant industry regulations. Only pass essential information between platforms.
Use Value Track Parameters
The more context you capture, the more powerful your CRM becomes. Consider integrating with other Infinity features like:
Integrating HubSpot with your call tracking software unlocks next-level visibility for marketing teams. It helps you tie revenue back to the moments that matter most – whether that was a form fill, a paid ad, or a simple phone call.
By logging and tracking every interaction and every conversion, your team can spend less time untangling data and more time driving results.
Ready to unlock the full picture of your customer journey? Learn more in our integration guide or talk to your Infinity rep about setting it up today.