Optimizely call tracking shows how your Optimizely X Web experiments affect phone calls. Infinity records which variant a visitor was shown and sends the phone calls they make back to Optimizely as offline conversion events. This guide covers the two set-up steps: creating the conversion event in Optimizely X Web, and configuring the integration in the Infinity Platform.
Optimizely X Web is one of the world's biggest A/B and multi-page experimentation platforms. Infinity's integration with Optimizely X Web lets you run experiments and see their impact on phone calls, which gives you a more complete view of how site changes affect phone traffic.
When an end user is shown a page as part of an Optimizely X Web experiment, Infinity captures details of which variant they were shown, and the experiment and campaign it belongs to.
When that end user later makes a phone call, you can record that call as an offline conversion and pass it into Optimizely. This lets you understand the impact of your experiments on phone traffic.
Within Optimizely X Web, you need to create an offline conversion event for calls. Log in to Optimizely X Web and select Implementation from the left-hand navigation. Then select the Events tab from the main window. Click the blue Create New Event... button on the right, as shown below.
Choose your event type. As the event will be a phone call, choose Custom, and give it an appropriate name, such as Infinity Phone Call.
Optimizely creates the API name from the name you entered. You can ignore the code snippet at the bottom. Click Save Event to continue.
Further details on creating offline conversion events in Optimizely are available here.
You then configure which events are pushed into your Optimizely account from Infinity.
Conversion events should be visible in Optimizely shortly afterwards, but this could take a few hours.
Related integration guides:
If you're still stuck, get in touch with your account team or email support@infinity.co.