PPC predictions 2030: Trends and tactics to future-proof paid media

With PPC now acting as a core revenue driver for lots of businesses, staying ahead of the curve has never been more critical.

This expert-led guide takes a deep dive into the biggest PPC predictions shaping the next five years of paid media.

From AI-first optimisation and value-based bidding to the rise of retail media and zero-click search, you’ll get insight into what’s next, and how to respond now. Expect actionable tips on how to navigate change, cut waste, and drive smarter outcomes right through to 2030.

What you’ll learn from this guide:

• The top PPC predictions shaping the next five years - and what to do about them now
• How to optimise AI-led campaigns using stronger signals, smarter bidding, and cleaner attribution
• Where budget priorities are shifting - and which performance channels are gaining momentum

Backed by insights from Google, Microsoft Advertising, Passion Digital, Harmonic Edge, and Reflect Digital.