Financial services marketing benchmark report | What 4.2M calls reveal

Financial services has the longest phone conversations of any sector, and under Consumer Duty every one of them is also evidence.

This Infinity report analyses 4.2 million inbound calls to 84 UK providers over twelve months, and shows why CPA and ROAS can't tell a £300,000 financial enquiry from a wrong number.

Inside, you'll find the sector benchmarks, the reason your highest-value channel is also your least visible, and what reading the conversation gives marketing and compliance teams.

What you'll learn:

• Why CPA and ROAS misprice every financial services campaign
• What a genuine sales conversation really costs, by campaign
• How your calls already evidence Consumer Duty understanding
• How FS call benchmarks compare across eleven sectors